Future / Musubi Echo

Future Company

From companies that consume our time
to companies that give it back.

Past → Musubi → Future

Receive from the past.
Reconnect in the present.
Pass it on to the future.

  1. Past

    Receive from the past

    • Bodily knowledge
    • Culture
    • Nature
    • Philosophy
  2. Musubi

    Reconnect in the present

    • AI
    • Web
    • Automation
    • Design
  3. Future

    Pass it on to the future

    • Time
    • Family
    • Education
    • Community
    • The next generation

Five principles

Five principles
for a Musubi Echo company.

  1. Borrow from history

    Receive wisdom from bodily knowledge, culture, nature, community, and philosophy, without dismissing the past as simply outdated.

  2. Translate through today’s technology

    Use AI, the web, automation, and digital tools to make the wisdom of the past useful in the present.

  3. Give back to the future

    Consider what we leave to the next generation, alongside the revenue we earn today.

  4. Create resonance over competition

    Value the relationships themselves—with customers, communities, creators, technology, and nature.

  5. Stay close to the body

    Let ideas and technology return to food, movement, family, nature, and everyday life.

An ongoing series

A company that gives your future self more time

A series of questions about what a company can be. The ongoing writing grows on note.

  1. Build a company that gives your future self more time

    Link forthcoming
  2. How much monthly income does a company without constant busyness need?

    Link forthcoming
  3. Create work that your future self will not have to keep doing

    Link forthcoming
  4. Read history through its connections

    Link forthcoming
  5. Build a company that receives from the past and gives to the future

    Link forthcoming

Freedom Company

From ideas to small experiments.

Freedom Company is where the ideas explored in Future Company are put into practice, measured, and recorded.

Explore the Freedom Company experiments